The Golden Executive

Commitment – Do You Get the Job Done?

CharlesB — Fri, 27 Feb 2009 15:24:19 +0000

Just over 110 years ago, Elbert Hubbard sat down, and in a single hour, wrote a brief, blazing 1500 word op-ed piece for the magazine he edited.

And those few pages – what Hubbard called a literary trifle – swept round the world, carried from one person to the next, to the next. Even today, the title is still well known and respected, because its message is still as needed as the day it was written.

message-to-garcia

This Month’s EFT Money Call

CharlesB — Thu, 26 Feb 2009 07:54:51 +0000

The current economic climate is the perfect time to finally take charge of your attitudes toward money, prosperity, abundance and plenty.

Monday’s EFT Money Call tackled the topic of becoming comfortable with wealth… learning to accept the idea of you and abundance existing easily together.

We didn’t cover everything in this call (abundance and wealth are very big topics), but we got a good start on them. Listen and tap along with the attendees and experience your own attitudes toward money beginning to shift in your favor.

Part 1 – 09-02_eft-money-1

Part 2 – 09-02_eft-money-2

Also be sure to download the 14-page manual that covers the basics of EFT. It’ll acquaint you quickly with how EFT is done.

Download the EFT manual

Download the MP3

More Business – and 6 Times Easier

CharlesB — Sat, 21 Feb 2009 15:24:08 +0000

Most people with small businesses find that attracting new customers takes steady effort – and usually a lot of it. But here’s some good news. Change one of the things you’ve been doing, and suddenly, boosting sales may become your new favorite activity.

In fact, you’ll probably laugh when you hear just how simple and easy this can be.

6_x_easier_business

Your USP – Do You Have the Right One?

CharlesB — Sun, 15 Feb 2009 15:24:48 +0000

Do you have a USP for your business? More to the point, when you tell prospective customers and clients about your products or services, are you offering what they’re looking for? Or are you saying the same old stuff that everybody else in your field says? If you want to stand out from the crowd, here’s a simple little strategy that will put you miles ahead of all those me-too guys.

right_usp_40

Open EFT Call – Recording Now Up

CharlesB — Thu, 12 Feb 2009 01:45:53 +0000

Yesterday marked the first in a new series of Open EFT Calls to be presented about twice every month. During this call, we worked on three different problems.

Procrastination – tension over phoning or writing
Avoidance of doing ANY money management
Panic attacks and fear of being alone

If you’re troubled by any of these issues – or anything similar, you may benefit from playing the recording and tapping along with the attendees on the call.

Part 1 – open_eft_1a
Part 2 – open_eft_1b

In addition I put together a brief 14-page manual that covers the basics of EFT for those attending the class live, as well as for those listening later. It’ll quickly get you up to speed on how everything is done.

Download the EFT manual

Download the MP3

My Goal Is the Prompt, Confident Achievement of Your Goals

CharlesB — Thu, 22 Jan 2009 01:01:12 +0000

This blog expresses the confidence that what I have to say can – and actually will – benefit somebody real. Also a confidence that it will attract the attention of the very persons who can benefit from this sharing. But that’s just navel contemplation. Here, in specific terms, is who this website is for.

Maybe Your Life Is Getting Tougher?

Increasing numbers of Baby Boomers and Seniors are into their Golden Years, but life isn’t golden for them. Many are still struggling to make ends meet. And they’re wondering how much longer they can keep themselves together. Driving over bridges, they might be asking themselves, “Could this bridge be my home next year?”

Worse, many are feeling that their “someday” dreams, the hopes they’ve secretly carried for years, are never going to happen. A whole generation is walking around wondering, “is it too late for me? Did I wait too long?”

I was born at the leading edge of the Baby Boom surge (in 1943), so I’ve been into my “Golden Years” for some time already. Thus, I can share some of the things I’ve learned about survival and thriving.

I wil share concepts like:

Years don’t make a person old — “old” is an attitude…
All your years of experience can be valuable, no matter what that experience is…
Even more valuable than your experience is your level of confidence…
Confidence is a skill, and it can be learned. At any age…
Old dogs can learn new tricks…
Most of those tricks aren’t hard, they’re just new…
Self respect, self reliance and self help make you feel gooooood…
It’s loads easier to learn this stuff if you know somebody already doing it…

So my purpose is to share with you all the ways I know for you to feel good about yourself, to be valuable to yourself and others, to be self reliant rather than helpless and drifting, and to be a bigger success — right here, right now in your Golden Years — than you ever dreamed you could.

The Core Goal Driving Me

Why am I doing this? Reread what I wrote above about being valuable to yourself and others. Over the course of my life, that has grown more important to me, instead of diminishing.

And I expect the same is true for you as well. If it is, then this blog and this website are for you. You are the specific, exact person I’m hoping to benefit. As you and your life become more successful tomorrow, that makes me more successful too. Because my goal is the prompt, confident achievement of your goals.

For truly Golden Years,
Charles B.

How to Become a TEN

CharlesB — Wed, 21 Jan 2009 04:12:06 +0000

We’re leading with a guest article today, and then following on with the audio lesson because my comments take off from the ideas in this piece.

If you’ve done any coaching or consulting, maybe you’ve noticed that it’s easy to find clients who are… well… they’re hard to help. They’ll hire you, then fight you every inch of the way. They’ll not only sabotage themselves, but they’ll also sabotage YOUR efforts to help them.

The author of this article, Robert Middleton, is a marketing coach to consultants and coaches. He suggests rating them – and yourself – on a scale of 1 to 10. Find out what this means for you.

Attracting TENS
by Robert Middleton of Action Plan Marketing

In working with clients over several years, I developed a scale that predicted their success. It wasn’t based on how good their overall business model was, or the years of training they had or degrees they had accumulated.

It was based on the amount of base metal they turned into gold.

The base metal was my consulting and coaching input. The gold was what they made of it. My favorite clients were those who took the “ONE” that I gave them and turned it into “TEN.”

I would give them some ideas about speaking in public and by the next session they had researched every speaking venue in their area, had created their speaker’s package and were working on the outline for their second presentation.

If I helped them with a networking plan, they had gone to three meetings, made five contacts and had arranged one-on-one meetings with several prospects.

These kind of people, the TENS, don’t need to be told how to do anything. They just need to be told what and pointed in the right direction. They are so resourceful that they just automatically pick up ideas and turn them into plans that get implemented.

Then there were the clients who took ten from me and came back with one.

In a session together we would outline the structure of an article and how to write it for maximum impact. They would come to the next session with three vague bullet points, usually grammatically incorrect.

Of course, there were several people who were in-between.

But I’ve always wondered what the difference was between the ONES and the TENS? Was it intelligence? I don’t think so. I’ve worked with a few Ph.D.s who were ONES and high school drop outs who were TENS.

Was it background, work ethic, creativity, ambition or was it simply something they were born with? I honestly can’t say. Perhaps it’s a little of all of those.

As an Independent Professional, your success depends to a great degree on the track record you have with your clients. If you produce great results, you’ll have powerful case studies that can give you tremendous leverage.

But you’ll never have great success stories if you continue to work with ONES. They will drag you down. They will resist your advice and coaching. They won’t keep their word and they’ll blame you if things don’t work. ONES will find problems instead of opportunities, and they’ll pay you late to boot.

What I’ve also noticed is that Independent Professionals are attracted to ONES and intimidated by TENS. After all, ONES need more help that TENS. It’s easier to see all the ways you can help ONES and you quickly jump in, only to regret it later.

If you’re really going to be successful, you need to attract TENS. They are moving towards success, not away from failure. They are looking for opportunities and are willing to work hard to achieve their dreams. They can be harder to sell to, but they stay with you longer and refer a lot more business.

TENS make the best clients because they appreciate the value you bring and they take responsibility for making it happen. Although they are high producers, they know they can’t do everything alone and appreciate expert help.

How do you attract TENS?
For one, you need to be a TEN yourself.

Are you clear on your purpose and goals?
Do you have a very focused marketing message?
Do you have great marketing materials and a quality web site?
Do you get the word out consistently about your business?
Do you have a keep-in-touch marketing system?
Do you have a well-designed sales and proposal process?
Do you have a structure of support to keep you on track yourself?

If all of your marketing is haphazard and you present yourself inconsistently, do you think you’ll attract many TENS? Not likely.

Marketing is everything you do that makes an impression on a prospect or client. And you don’t get a second chance to make a first impression.

Want to attract more TENS? First get your marketing act together.

Let’s look at some of the things that attract TENS.

*	TENS like good information
	-	Can you build a solid case for your services? To do so you need more than a brief outline about your services; you need articles, presentations and models
*	TENS like the language of results
	-	Do you produce consistent results for your clients? Then prove it by focusing on solutions, expected outcomes and client success stories.
*	TENS like confidence
	-	Demonstrate your confidence through a clear marketing message and professionally designed marketing materials and web site.
*	TENS like professionalism
	-	Are you a professional who takes care of your clients? You need to prove it by responding quickly with the answers they need and then by keeping your word.
*	TENS like collaborators
	-	You need to demonstrate that you can work with your clients collaboratively to help them achieve their goals. You need to be on an equal footing with them.

For highly actionable marketing articles and resources for professional service businesses, visit Robert Middleton’s web site at www.ActionPlan.com.

This article also appears online at:
http://www.actionplan.com/mc/MoreClients052504.html.

___________________________________________

Now, here’s how YOU can become a TEN

By now I expect you’ve read the lead article above, on Attracting TENS. If you haven’t, do it now – it’ll only take about 5 minutes, and then this audio lesson will have much more meaning for you.

tens_40

Enthusiasm – How to Be a Fast Starter

CharlesB — Tue, 20 Jan 2009 03:42:12 +0000

Do you usually jump out of bed in the morning enthusiastic and eager, or do you ease out of bed hoping your clock is wrong about the time? Let’s face it, most folks live like they’re facing the burdens of the world. If each sunrise seems to bring battles, struggles, and difficulties, you may have forgotten the secret of generating enthusiasm at will.
enthusiasm-1_40

The Two Rules for Success

CharlesB — Fri, 16 Jan 2009 12:40:50 +0000

I was just a small child, maybe seven years old, but I still remember my Grandaddy’s words. He was offering advice to my Dad, trying to impart a bit of wisdom. You see, Dad just loved to talk and impress people with how much he knew.

“Son,” Grandaddy said, “There are just two rules for succeeding in this world. Rule number one is, never tell everything you know.”

Discipline and Follow Through – Who’s Kicking You Up the Backside?

CharlesB — Fri, 09 Jan 2009 04:56:42 +0000

The motivational material you read – does it get you all fired up? Does it start you vibrating inside to get up off your backside and get things accomplished RIGHT NOW? Does it make you so impatient to achieve, that you can’t sit still long enough to finish that book? In the short term it might, but over the course of a few weeks, it will fail virtually every time. Why? Because there’s one element missing, and without that missing element you won’t – you can’t – move forward to achievement. Discover what that missing element is, and how you can supply it for yourself.

who_is_kicking_40